Why does Whats In The Bowl Pet Treats and Food refuse to use synthetic vitamins in its food and treats?
At Whats In The Bow, we believe in something simple yet profound: pets thrive best when their food comes from nature, not a lab.
Take amino acids, for instance. They’re the building blocks of life—essential for muscle repair, immune health, and overall vitality. While synthetic amino acids exist, those found in real meat tell a different story. They’re easier for the body to absorb and provide a complete profile of essential amino acids that pets can’t produce on their own.
But it doesn’t stop there. Real meat delivers more than amino acids. It’s a powerhouse of bioavailable nutrients like iron, zinc, and vitamin B12, along with healthy fats that support heart and brain health. Together, these nutrients contribute to stronger muscles, better immune defenses, and overall wellness that no synthetic formula can replicate.
That’s why every product made by Whats In The Bowl stays true to this belief. No shortcuts. No synthetics. Just real, wholesome nutrition that pets deserve. Because when we feed pets as nature intended, they don’t just survive—they thrive.