Healthy is beautiful.

What's In The Bowl Pet Shop is proud to carry Isle of Dog in New Berlin, Wisconsin. We understand the power of wellness to help dogs shine from the inside out and offer nutritionally superior food, treats, and supplements alongside our well-established premium grooming product lines.

  • Dog Food: Nourish Grain Free Dog Food.
  • Dog Treats: 100% Baked Treats, Daily Essentials, Nourish Dental Chews, Nourish Jerky Bites, Soft & Chewy Bites.
  • Supplements for Dogs: Affenpinscher, Coat Supplement, Essential Fatty Acids.
  • Dog Grooming Product Collections: Coature, Cococlean, Every Day Elements, Everyday NaturaLuxury, Salon Elements, Vanity.