Our foundation for overall well-being.

What's In The Bowl Pet Shop is proud to carry Solid Gold in New Berlin, Wisconsin. Carefully curated superfoods are the foundation of all of our dry food recipes. Packed full of fiber, Omega fatty acids, vitamins, minerals and amino acids, these powerful ingredients help support digestion, muscle growth, metabolism and more. Working together, our blend of superfoods help deliver balanced nutrition for your pet to thrive.

  • Dry Dog Food: Wolf King®, Young at Heart™, Wee Bit™, Wild Heart™, Wolf Cub®, Holisitc Adult Dog Food, Mighty Mini™.
  • Wet Dog Food: Mighty Mini, Holisitic Dog Food, Cups, Cans.
  • Supplements: Joint Health, Berry Balance™, Calming Aid, D-Zyme™, SeaMeal™, Skin & Coat, Stop Eating Poop.
  • Dog Treats: Superfood Chewy Dog Treats.
  • Dry Cat Food: Holistic Cat Food
  • Wet Cat Food: Wholesome Selects™, Flavorful Feast™, Five Oceans™, Holisitc Delights™, Purrfect Pairings™, Tropical Blendz™.
  • Supplements: Berry Balance™, D-Zyme™, SeaMeal™, Hairball Aid.