About What's In The Bowl Pet Shop

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What’s In The Bowl Pet Shop is 100% family and locally owned and operated. We don’t just sell pet stuff; we stock top rated products at a reasonable price and provide mature professional consultations and nutritional advice to pet guardians.

We have staff members certified in pet food nutrition, acute canine herbalism and raw dog food nutrition.

We believe that quality foods and products help you live a better life with your pet. Our staff is friendly and knowledgeable so you can find exactly what you need without all the hassle, we know our products!

We offer many green, local and eco-friendly products too! As a retailer, we get to represent the consumers with our purchase power so we seek out local, small and regional companies to ensure we support other small businesses, regional workers, and regular people doing good for your pets.

Meet Our Team

Amy Jones


Amy owns 100% of What’s In The Bowl Pet Shop! Amy is a retired special education teacher. She is originally from Green Bay, Wisconsin and raised four children in Waukesha, Wisconsin. Amy is certified in pet nutrition and her long-time dream of opening a neighborhood pet shop came true in 2016!

Sean Jones


Sean is Amy’s husband and grew up in Hales Corners, Wisconsin. Sean is a licensed psychotherapist and a former healthcare company executive focused on integrative medicine.  Sean is certified in pet nutrition and has a passion for transforming the pet care industry.


We love all our customers from New Berlin areas around Saint Martins, Muskego, Tess Corners, Hales Corners, Greendale, Greenfield, New Berlin, Calhoun, West Allis, Goerkes Corner, Elm Grove, Brookfield, and more! 

Come visit our pet supply store in the New Berlin, WI specializing in quality food, treats, and supplies for cats and dogs.