What's In The Bowl Pet Shop is proud to carry Crumps' Naturals in New Berlin, Wisconsin. In 2006, Joe and I returned to Ontario, where we were both born and raised, after living in the US for five years. Caledon seemed like the perfect place to raise our young family. Within the year, a unique business opportunity fell into our laps and the decision was made to purchase a small dog treat company. Joe embodied the entrepreneurial spirit while I, a former teacher and stay at home mother of four, went along for the ride. After researching the pet treat category further, we quickly realized there were not many Canadian companies making single ingredient dog treats. The brand we would establish would specialize in high quality, natural dog treats made from minimal ingredients, sourced only within Canada or the United States. Within the month, The Crump Group was incorporated and the Crumps’ Naturals brand was born.