What's In The Bowl Pet Shop is proud to carry Farmina in New Berlin, Wisconsin. Farmina is nature and science in perfect harmony. Our mission is to develop the best all-natural, nutritious, and scientifically validated food that both cats and dogs will love. That’s why in our kitchen, we mix and cook only the finest raw ingredients following strict guidelines set by nutritional experts. With their expertise, we have designed a scientifically validated diet specific to a carnivores nutritional needs.