What's In The Bowl Pet Shop is proud to carry Four Paws in New Berlin, Wisconsin. Since 1970, Four Paws has been committed to manufacturing the highest quality pet products available on the market. Four Paws is a proud member of the following Pet Industry Trade Associations: APPA, WWPSA, PIJAC, PIDA. We are equally committed to providing the finest customer service in the industry. Every product is tested for usability for both owner and pet.